Welcome to DIGIMARK SCHOOL
In Associate with Attitude Infotech
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What do you mean by Digital Marketing?
Advanced advertising is essentially making utilization of the computerized stage like online networking for limited time exercises for your business. This can be called as the layman's definition. Website optimization is a piece of the more extensive area called computerized advertising.

Advertising frames the heart and spine of any business to prosper and develop.

In the present computerized age, the crude showcasing rehearses have turned into a relic of times gone by. Advanced is the best approach! That is the motivation behind why computerized showcasing has ended up being the key development factor for any sort of business. With the quickly developing rate of advancements and their always developing nature, actually, billions of dollars of spending plan is relegated to computerized showcasing . It happens to be the quickest creating field in the present occasions.

1. Digital Marketing Overview

  • What is Marketing?
  • How we do Marketing?
  • What is Digital Marketing?
  • Benefits of Digital Marketing?
  • Digital Marketing Platforms And Strategies
  • Digital Marketing vs Traditional Marketing
  • Defining Marketing Goals
  • Lates Digital Marketing Trends
  • Case studies of Digital campaigns

2. Search Engine Optimization

  • Introduction to Search Engines
  • How Search Engine Works?
  • Components Of Search Engine
  • Google Algorithms
    • Panda
    • Penguin
    • Hummingbird
    • Pigeon
  • Latest Updates in Google
  • Keyword Research and Competition
  • Introduction to keyword Research
  • Types Of Keywords
  • Keyword Research Methodology
  • Business Analysis and categorization
  • Google keyword Planner
  • Market Research and Analysis
  • New Keyword Ideas
  • Competition Analysis
  • Finalizing the kwyword List

2. Search Engine Optimization

  • Onpage Optimization
  • What is Webmaster tool
  • Verification Process in GWMT
  • Selection Target Location
  • On page Analysis Methodology
  • Fundamental OnPage Factors
  • Website Speed
  • Domain name in SEO & URL Optimization
  • Title Tag Optimization
  • Meta Tags Optimization
  • Offpage Optimization
  • What is Link Building?
  • Types of Linking Methods
  • Do Follow vs. No Follow
  • Link building Guidelines
  • Linking building Methodology
  • Links Analysis Tools
  • Directory Submissions
  • Local Business Directories
  • Social Bookmarking
  • Using Classifieds for Inbound Traffic
  • Question and Answer
  • Blogging And Commenting

3. Digital Marketing Overview

  • Search Appearance
  • Structured Data
  • Rich Card
  • Data Highlighter
  • HTML Improvements
  • Accelerated Mobile Pages
  • Search Traffic
  • Search Analytics
  • Links to your Site
  • Internal Links
  • Manual Actions
  • International targeting
  • Google Index
  • Crawl
  • Security Issues
  • Web Tools

4. Content Marketing

  • What is Content Marketing?
  • Introduction to Content Marketing?
  • Objective of Content Marketing
  • Content Marketing 7 steps strategy building preocess
  • 18 types of content
  • How to write great compelling content
  • Keyword research for Content Ideas
  • Optimizing Content for Search Engines
  • How to market your Content?
  • How to increase opt-in email list with content Marketing
  • Case study on Content Marketing

5. Local SEO

  • What is Local SEO
  • Importance of Local SEO
  • Submission to Google My Business
  • Completing the profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local Submissions

6. App Store Optimization

  • ASO Goal
  • Why is ASO Important?
  • ASO Best Practices
  • ASO Strategy
  • ASO Case Study

7. Website Planning And Creation

  • Understanding Internet
  • Difference betwwen Web and Internet
  • Understanding Websites
  • Understanding domain names and domain extentions
  • What is web server and web hosting
  • Different types of websites
  • Based on functionality
  • Based on purpose
  • Planning and conceptualising website
  • Booking a domain name & web hosting
  • Adding Domain name to web server
  • Adding webpage & Content
  • Adding Plugins

8. Search Engine Marketing

  • Introduction to Paid Marketing
  • Google Account setup
  • Interface Tour & Billing Setting
  • Account Structure
  • Campaign settings
  • AdGroup setup
  • Keyword Match Types
  • Keywords Research Tools
  • Understanding Ad Auction
  • What is Quality Score
  • Factors to improve quality score
  • Types of CPC's
  • Bidding strategies
  • Ad Formats
  • Ad Guidelines
  • Ad Extensions

9. Online Display Advertising

  • What is Display Advertising?
  • How Display Ads Works?
  • Benefits of Display Advertising
  • Creating a display Campaign Bidding Strategies
  • Targeting option in Display Network
  • Calculating ROI
  • Segments and filters
  • Search terms and Ad Auctions
  • Customization Tools
  • Reporting
  • Access Levels
  • Change History Tool
  • Display Banner Tool

10. Video/Youtube Marketing

  • Importance of Video Marketing
  • Create a Video Campaign
  • Location Targeting
  • Bidding Strategies
  • Creating Targeting Group
  • Targeting Options in Video Ads
  • Types of Ad Formats
  • Measuring the results of Campaign

11. Remarketing & Conversion

  • What is Conversion?
  • Implementing Conversion tracking
  • Conversion Tracking
  • Remarketing in AdEords
  • Benefits of Remarketing Strategy
  • Building Remarketing List & Custom Targets
  • Creating Remarketing Campaign

12. Social Media Optimization

  • Introduction to SMM
  • What is Social Media?
  • SMM Vs. SMO
  • Benefits of using SMM
  • Social Media Statistics
  • Why use Social Media Marketing?
  • Social Media Strategy
  • Impact of Social Media on SEO
  • Facebook
  • Facebook account setup
  • Personal account Properties
  • Facebook marketing Strategy
  • Competition Analysis
  • Facebook Business page Setup
  • Types of Business Pages

13. Facebook

  • Cover Photo Designing
  • Increase likes to page
  • Page management options
  • Types of posts and statistics
  • Dimensions in post
  • Creating a post Strategy
  • Examples of creative Post
  • User Engagement Metrics
  • Facebook Insights
  • Facebok Groups
  • Facebook App Creation
  • Integration FB in Site

14. Twitter

  • What is twitter?
  • Benefits of twitter
  • How brands use Twitter?
  • Profile creation and management
  • Customizing the profile
  • Types of tweets and statistics
  • Content strategy for twitter
  • Post your first tweet
  • Analysis of big brands
  • Twitter Contests
  • What is Hashtag?
  • #Hashtag and its uses
  • Tools for Twitter Marketing
  • Twitter Analytics

15. LinkedIn

  • What is LinkedIn
  • Benefits of LinkedIn Network
  • Create LinkedIn Profile
  • Optimizing the profile
  • Skills and Endorsements
  • Recommendations in LinkedIn
  • Creating new connections
  • Posting content in Profile
  • LinkedIn Groups
  • Finding Jobs in LinkedIn
  • Creating company page
  • Customization of Page
  • Posting in LinkedIn Page

16. Google+

  • Benefits of Google+ in SEO
  • creating Profile
  • Creating Google+ Page
  • Content Strategy and Statistics
  • Posting on Google+
  • Linking Google+ with site
  • Google+ badge Integration
  • Google+ Groups

17. InstaGram

  • What is InstaGram?
  • Instagram statistics
  • How brand use Instagram?
  • Creating Instagram Account
  • Tour of Instagram App
  • Content Strategy and Tips
  • Picture dimensions
  • Filters in Instagram
  • Using Hashtags
  • Popular brands on Instagram
  • Advertising Options in Instagram

18. Google Analytics

  • What is Analytics?
  • Important of Analytics for Business
  • Popular Analytics Software's
  • Key Performance Metrics [KPI] in Analytics
  • Introduction Analytics code in site
  • Analytics account structure
  • Interface tour of Google Analytics
  • General Tools in Analytics Real-time Reports
  • Settings in Analytics

19. Email Marketing

  • What is Email Marketing?
  • Importance of Email Marketing
  • Popular Email Marketing Software's
  • Email Marketing Goals
  • Introduction to Mail Chimp
  • Mail Chimp pricing structure
  • Account setup and settings
  • Email marketing strategy
  • Creating a subscriber List
  • Integration of Forms in Site
  • Import subscribers in list
  • Types of Email Marketing campaigns
  • Creating an Email Campaign
  • What is Newsletter?
  • Design a Newsletter
  • Reports
  • Marketing Automation

20. Online Reputation Management

  • What is ORM?
  • Why we need ORM
  • Examples of ORM
  • Generate a ORM Report
  • Areas to analyse in ORm Search Engine Results
  • What we need to do in ORM
  • Monitor Search Results
  • Monitor Complaint sites Monitor
  • Reviews Monitor Sites & blogs
  • Monitor Social Media
  • Case Study
  • Tools for Managing Reputation